HeadsUp: Creativepool spotlights The Mission Control emotive campaign for Cmed Clinical Research.

Europe / North America:

Creativepool has handpicked a campaign created by The Mission Control with Cmed Clinical Research Services during the height of the pandemic to feature on its homepage. The #HeadsUp campaign was crafted as a response to the thousands of clinical trials that had been terminated, suspended or withdrawn as a result of COVID.
The emotive campaign with its message of hope ‘#HeadsUp We’re here to help’ was developed to support and encourage researchers to restart critical trials with more than 39,000 enrolled patients and testing 538 unique drugs and biologics.
James Killoran, Head of Strategy at The Mission Control Communications said: “This was one of those projects that you just knew needed to be done and the input and support from the client team was second to none throughout. I would also have to say that the creative team on the project went above and beyond to pull this all together and get the messaging right under strict COVID restrictions. All in all this is a brilliant example of what happens when client and agency work as one.”

About:  When you follow cultural and market trends, you are settling for second place. You are saying that you prefer to follow rather than lead.
That’s not for us and it’s not for the people, brands and companies we work with.
We are achievers – go getters. We look at what everyone else is doing and then we do something different. Something outstanding. Something that gets peoples’ attention. Something that elevates your brand in an authentic and relevant way.
We are not a traditional advertising or digital agency. We are more – we are a creative effectiveness company with specialists and associates in the UK and USA. We don’t limit our thinking to a single way of doing things. We open our minds to all ways of doing things and we don’t just solve problems – we create new opportunities.
We work collaboratively with companies spanning the pharmaceutical, life science, healthcare, financial and technology sectors to create work that brings about life-changing, business-enhancing and thought provoking outcomes.
For more information, please visit themissioncontrol.com and follow The Mission Control on linkedin, facebook , twitter and creativepool.
© The Mission Control Communications Ltd., 2021.