Asanti Wellness

Working with our friends at SIGNIFI, the challenge was to create, visualise and articulate a compelling brand identity for asanti wellness and effectively communicate this to both private and commercial clients including GE Global Learning and Saint Mary’s College, New York.



Our inspiration for asanti was to come from observing the natural flow of physical, cognitive, social and emotional energies channelled through the ancient science of yoga and embody these in a transformational brandmark.

Bringing asanti to life, we designed a vibrant, colourful identity that draws upon the seven chakras-symbolising the energies flowing through the body and balanced these with a handcrafted icon symbolising transformation and the positive channelling of energies though body, mind and spirit that underpin physical and mental strength and wellness.