Science Heroes and Heroines
Building Brand Awareness with In-House Marketing Teams
We’ve worked with marketing teams in science and healthcare companies the world over and if there’s one thing we’ve discovered, it’s that these people are often the unsung heroes who simply get things done but seldom get the recognition they deserve. We wanted to change that and rather than bombarding them with emails, we opted to target their actual office desk top. Adopting direct mail as the primary channel for the campaign – we created bespoke packs that listed the various traits and skills of these scientific marketing superheroes – indicating parallels and how Mission Discovery can aid them in their quest.
ClientThe Mission Discovery
Solution
In this collector’s edition campaign, we pay tribute to the science and healthcare marketing heroes we work with on a daily basis worldwide. We examine the traits most common in those early morning risers and late night doers who make sure that deadlines are met, expectations exceeded and budgets managed. The campaign also reinforced the sense of shared and recognised purpose that exists between agency and client and has subsequently generated a number of new partner clients to the agency.
