Inspired by Almac Diagnostic Services new strategic proposition, ‘Always a move ahead in precision medicine’, we worked with the company’s marketing team to interpret a platform for expression that would be instantly understood worldwide.
Reflecting the dynamic pace of change within biological science, the campaign was structured to adapt effortlessly across social, digital and exhibition environments, to engage with people and unite them with a common purpose and amplified capability.
Each bespoke chess piece was designed to tell a story that would allow people to choose where they wanted to begin their biomarker discovery, development, and commercialisation partnership with Almac Diagnostic Services.
Launched in 2022, ‘Always a move ahead in precision medicine’ evokes the complete flexibility, innovation, trust, and reputation for quality that defines the scientific and competitive advantage of the Almac Diagnostic Services brand offering.
Final Artwork
3D Exploration
Concept Development
Material Testing
Animation
Launch
