Most clinical trial supply campaigns look the same. Regulated. Rational. Reassuring in all the expected ways and instantly forgettable for those precise reasons.
Almac Clinical Services didn’t need another badge of compliance. They needed a belief mechanism that would connect with empathy and understanding in an industry where trust isn’t built on process alone. It’s built on the human ‘care’ that ensures the ‘supply’ process works.
Working in collaboration with the in-house marketing team to craft a three-word positioning statement that embodied this: ‘Supply with Care’ was born. Structure with empathy. Control with commitment.
From that idea, we created a device that could carry both worlds. A human thread that speaks to continuity, reliability and rigour, but also to connection, flow and presence. Regulation and care inseparable.
This wasn’t a logo. It wasn’t a graphic flourish. It was a living visual entity.
Cutting through an industry trapped in stock imagery and visual sameness, the thread wove through real human stories, connecting the people responsible for the Supply with the motivations that make them Care.
As a campaign recognisable visual mechanism, it didn’t sit on top of the work. It moved through it. Supporting. Connecting, but never dominating.
Crucially, it didn’t replace or overshadow the Almac brand - it worked with it. Enhancing. Distinct without disconnecting.
The result was a campaign that felt alive. Credible. Confident. Connected.
