When Huntingdon Life Sciences, Harlan Laboratories and three specialist subsidiaries came together, the result was Envigo - a global leader in non-clinical research and research models. A $500 million organisation with 3,800 people, operating across 57 countries, serving pharmaceutical, chemical and crop protection industries as well as academia and government.
Our challenge was clear: bring a newly merged business to life. Give a shared purpose to thousands of employees. And introduce the new name and capabilities to a worldwide audience with conviction and consistency.
Envigo asked The Mission to help shape a single brand story that could unite teams on both sides of the Atlantic. Together, we developed a clear positioning and an engagement strategy spanning advertising, design, internal/external communications and packaging - everything needed to connect people to the new purpose and promises of the brand to deliver positive benefits.
Launched in September 2015, the new Envigo brand was designed to inspire belief. Every touchpoint from internal launch to global marketing worked together to project confidence, consistency and commitment to better outcomes.
It empowered employees. It reassured customers. It signalled a company ready to lead.
The impact was immediate and sustained. Envigo’s new brand helped build momentum, attract investor attention and reinforce trust across its markets.
Two years later, that positive energy helped propel the business into a $924 million merger with Avista Healthcare. And in 2021, Envigo’s story continued under new ownership - proof that clarity, purpose and unity can turn a merger into a movement.
Visual Tone
Campaign Roll Out
