Fuse two distinct company cultures to create a meeting of purpose and shared vision for the betterment of humanity.
Working closely with the marketing teams at Medical & Biological Laboratories (MBL), and Crown Bioscience, we conceptualised, designed, and crafted a visual identity for the strategic partnership that recognised the unique culture and inherent value within each company and translated this into a new platform for expression.
Traditional design thinking would have dictated a visual identity that dispensed with the core components of each brand partner to start anew; however, we saw the opportunity to do something different.
Embracing the design principle of evolution over revolution, we retained elements from each identity that allowed commercial partners to effectively reinvent their bond with customers whilst introducing a new and enhanced service offering.
Bringing the new strategic partnership to life, we Integrated MBL’s rich heritage directly into the infinite possibilities enabled by Crown Bioscience across all brand communications and produced a cinematic story of how the new partnership was set to empower Japan’s life sciences industry.
Part of a broader brand transformation with Crown Bioscience → View
Branding
Film
Film and Animation Stills
Imagery
